Verisure Elevates Security Standards Through Dynamic Partnership with World Snooker Tour

Verisure, the European frontrunner in innovative home security solutions, is thrilled to announce its ground-breaking collaboration with the World Snooker Tour (WST). This exciting partnership marks a pivotal moment in our commitment to fostering unparalleled engagement within the snooker community.

Verisure is set to captivate audiences at the upcoming World Mixed Doubles and Johnstone’s Paint Tour Championship in Manchester, followed by the prestigious Cazoo World Championship in Sheffield. As fans converge to witness thrilling matches, Verisure will offer exclusive opportunities, including thrilling competitions and coveted discounts, tailored to enhance the snooker experience.

Distinguished by our cutting-edge technologies, we are excited to introduce Verisure as the perfect safety play for snooker fans. Verisure's comprehensive security alarms redefine protection for over five million homes and businesses worldwide. This partnership presents an ideal collaboration, with both Verisure and the WST prioritising safety and strategic thinking, around the clock.

Reflecting on this momentous collaboration, Daniel Valensi, Marketing director at Versiure expressed, “Verisure is proud to partner with the World Snooker Tour, a sport renowned with precision, strategy, and commitment to safety. As the Official Security System Partner, we're proud to support an event that shares our values and commitment to safeguarding what matters most. We look forward to amplifying brand awareness while delivering value to snooker enthusiasts worldwide”.

WST’s Chief Commercial Officer Peter Wright said: “Snooker players are always working on their safety game, so Verisure is our perfect partner! Both snooker and Verisure have a loyal and growing customer base and their association with our sport is a fantastic way to grow their brand.

“As always we are improving the experience of fans at our events, and this is a great opportunity to engage with Verisure and benefit from competitions and special discounts.”